FGV DAPP Launches Social Data Viz to Monitor Real-Time Social Issues in Rio

Globally renowned think tank designs social intelligence data viz powered by Brandwatch

Rio de Janeiro, Brazil, August 8, 2016 — Brazilian think tank and higher education institution FGV DAPP, today launched a social data viz tracking online conversations occurring in the city of Rio de Janeiro. The data viz will be continuously updated with live social data until August 21.

As the world turns its attention to the Brazilian city, issues of safety, transportation, entertainment, accommodations, and national social issues will take over the social media conversations of the city’s residents in the coming weeks. FGV DAPP has designed and launched a beautiful social data viz, powered by data from social intelligence firm Brandwatch, to publicly disseminate trending social insights around the region.

Topics including Mobility, Safety, Entertainment, Accommodations and Services are represented in the data viz along with organically surfacing trending keywords and phrases.

“At FGV/DAPP we created this data viz in partnership with Brandwatch to allow us to identify how Brazilians and the world watch and engage with the ‘Rio experience’,” said Marco Aurelio Ruediger, director of FGV/DAPP. “We have developed a complex social data query that is able to identify words related to the Olympics and the connection between those keywords to identify praise, criticism, jokes, irony, and other abstract sentiments regarding issues related to the city. The data viz highlights trending issues and topics in its ‘Theme Thermometer’ of the social trends in real time. These advancements in social data analysis will be applied to our existing work, adding value to our ongoing think tank activities focused on political and social development analysis in Brazil.”

Methodology

FGV has created location-based queries in both Portuguese and English, to identify and aggregate conversations surrounding the Olympic Games within the context of the city of Rio de Janeiro. Alongside this data, FGV is analyzing the most prominent social issues in the current political and economic climate in Brazil. FGV uses a linguistic approach to write specific queries and sentiment rules taking into consideration socio-cultural variations and the wide array of words and expressions used to discuss any subject, not restricting the social media search to isolated keywords. Every theme contained in this social data visualization tool has complex rules with hundreds of semantic associations, hashtags and names — and the sentiment analysis is based on custom-made rules with the same level of complexity, to accurately evaluate positive and negative constructions for each different topic.

FGV/DAPP also created a video detailing the themes and social data the viz will exhibit.

Press

If you are a reporter and would like to see additional information on the FGV DAPP Rio de Janeiro social issues data viz or speak to a social data analyst, please contact [email protected].

About FGV

Fundação Getulio Vargas (FGV) is a Brazilian think tank and higher education institution founded in 1944, dedicated to promoting Brazil’s economic and social development.

In 2015, FGV was considered one of the top 15 think tanks in the world and top think tank in Latin America for the 7th consecutive year, according to the 2015 Global Go To Think Tanks Index produced by the Think Tanks and Civil Societies Program at the University of Pennsylvania.

About Brandwatch

Brandwatch is the world’s leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world.

The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens.

The Brandwatch platform is used by over 1,200 brands and agencies, including Cisco, Whirlpool, British Airways, Heineken, Walmart and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin and Singapore.

Brandwatch. Now You Know.