What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
NEW YORK and LONDON, May 22, 2013 – Brandwatch, a provider of social analytics and monitoring solutions for business, today announced the release of Channels, to help brands and agencies conduct analysis of their owned social media assets (Facebook, Twitter and YouTube) and understand the relationships to earned media results.
“Each social network is different, but that doesn’t mean marketers want the pain of analyzing each separately,” says Giles Palmer, Brandwatch CEO and founder. “We built Brandwatch Channels to solve that problem, and also had our eye on helping brands understand the wider impact of their social output and the relationship between earned and owned media” he says, adding with a smile “this isn’t just Facebook Insights with a different name.”
Recent research published by analyst firm Altimeter Group highlights the importance of primary media types—owned, earned and paid—working in concert to reach customers throughout their customer journey.
Brandwatch Channels addresses the need for in-depth owned social media analysis in comparison to earned media by surfacing comprehensive insights such as:
Availability & How to Learn More
The initial release of Brandwatch Channels, which includes complete Facebook Channels capabilities and a beta version of Twitter Channels, is available immediately. YouTube Channels will be released later in the year.
About Brandwatch
Brandwatch is a leading provider of social media monitoring and analytics solutions. More than 700 global brands and agencies use Brandwatch, relying on a broad range of social coverage and highly reliable, spam-free data to monitor online conversations. As a result, organizations can glean insights around their brand interests, conduct market research, predict market trends, and more actively engage influencers, customers and prospects.
A global company, Brandwatch is headquartered in Brighton, UK and has offices in the United States and Germany. For more information, please visit www.brandwatch.com.
Twitter: @Brandwatch | Blog: Brandwatch Blog | Facebook: Brandwatch Fan Page
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.