Join industry pioneers at Spark to uncover cutting-edge insights and innovations shaping the future of marketing.
Read the Official Press Release
While the presidential candidates take stock of their campaign performances in the lead up to election day, the battle wages on across Twitter as people ready to head to the polls. Now more than ever before, Twitter has stepped up to play a large role in shaping the coverage and deciding the winners and losers of this month’s presidential debate series. And the media world watches on.
To help aid media insights, social media monitoring provider Brandwatch has launched a new data-visualisation tool which has been aggregating all relevant US presidential Twitter, as well as press conversation since the beginning of July 2012. Analyzed according to candidate, source and policy area, the US Electoral Compass allows users to quickly and easily navigate political buzz through the interactive timeline, showcasing the evolution of real-time issues in each state and the variations in coverage each candidate is attracting on both Twitter and in the local press up until election day.
According to last week’s coverage of Ohio, a crucial battleground state, for example:
Gareth Ham, Brandwatch’s Head of Insights explains: “The media and analysts alike value the visibility of candid, unstructured thoughts of real voters as opposed to the sometimes limited insight solicited by opinion polling. Having real-time access to these views offers a powerful means of gauging the electoral issues that matter most to the US public and where they are deemed most relevant.”
###
About Brandwatch
Brandwatch is a social media monitoring and analytics company. The Brandwatch tool helps companies find conversations about their brand or market online, in real-time. Powerful insights and analysis on sentiment, market trends, customer opinion and brand reputation are used by over 500 global agencies and brands that rely on Brandwatch to leverage incredible data and give their business the edge. Founded in 2007, Brandwatch is used by names such as HSBC, DDB, Ipsos and Mediacom. Based in Brighton, UK, the company also has offices in New York and Germany. For more information, please visit https://www.brandwatch.com.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.