What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
With standard to enterprise plans available for each of our solutions, start understanding and engaging with your customers at the speed of social today.
Find meaning in the billions of conversations happening online with the #1 consumer intelligence platform.
Search the world’s largest archive of consumer opinion for market insights
Segment audiences and conversations in fully customizable dashboards
Analyze data at scale with industry-leading AI
Distribute flexible, automated reporting and alerts across your business
All-in-one social media management platform. Perfect for teams collaborating on social.
Manage all your social media channels in one place
Collaborate on content creation with one social calendar, including both organic and paid posts
Engage with your community in one centralized social CRM
Monitor your brand with the world’s leading social listening tool
Benchmark and build dashboards to understand your performance against your competitors
Streamline influencer discovery, relationship management, and campaign reporting all in one end-to-end solution.
Discover the best influencers for their brand collaborations or agency roster
Save time, centralize data and manage influencer relationships at every touchpoint
Quickly search an influencer database of over 30m creators
Run, measure and report on multichannel campaigns
With years of experience in social, we have built up trusted partnerships with all of the major networks and providers.
Facebook, Instagram, YouTube, Twitter, Reddit, LinkedIn, the list goes on
As a suite customer, monitor and manage all the channels you need
Our product is evolving at the speed of social
From employee advocacy to UGC, access all you need to succeed on social
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.