2025 Product Updates

Brandwatch Innovation Spotlight

Explore our latest product innovations, designed to help you work smarter and take action faster. Ready to see it all in action and get a sneak peek at what’s next? Join our Brandwatch Spotlight event.

Wednesday, Jan 29

10:00am ET | 3:00pm GMT | 4:00pm CET

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We'll send you the recording even if you can't attend the live session.

Our Product Vision

Omnichannel Coverage

Monitor your brand and engage with your audience wherever they are.

AI Innovation

Leverage proprietary and generative AI tools to help your organization work smarter.

Connected Workflows

Distribute insights and make data-driven decisions seamlessly.

Discover our latest innovations

Consumer Intelligence

React Score AI

Detect brand threats and adverse consumer reactions faster and take action with AI-powered insights.

Custom engagement score

Measure engagement across your dataset and spot potentially viral content, with the option to customize the score to align with your KPIs.

omnichannel

Expanding traditional media coverage

Enhance your research and omnichannel monitoring with global coverage of premium news, paywalled, print and broadcast data alongside social.

Iris AI query assistant

Write high quality queries faster with keywords, hashtags, and entity suggestions, powered by proprietary and generative AI.

Social Media Management

omnichannel

Pinterest in Brandwatch

Boost your Pinterest conversions with smart collaboration, and AI-powered content creation.

workflows

Case management

Convert messages from social channels into cases for clear ownership and efficient escalation, ensuring better service for users.

workflows

Expanded integrations ecosystem

We have added five new integrations with popular tools including Salesforce, HubSpot, and Bynder, empowering you to work smarter and more efficiently.

Influence

workflows

Influencer payments

Manage influencer payments directly in Brandwatch and link compensation to campaigns for a real-time overview of spending and performance.

"Brandwatch gets you to the insights faster"

Tara Clark, Lead Analyst for Social & Cultural Research, BBC

Brandwatch Innovation Spotlight webinar

Explore our latest product innovations and get a sneak peek at what’s next.  Join our Brandwatch Spotlight event.

Coming Soon

Live dashboard sharing

Share powerful dashboards that update in real -time with your stakeholders.

Improved alerts

Create alerts much faster with a more intuitive workflow.

New brand monitoring source (to be announced)

Monitor and analyze brand mentions on a brand-new data source.

Share feeds in Engage

Collaborate with colleagues and craft the best replies to customers.

Publish videos to YouTube

Publish and schedule YouTube videos while collaborating with your team.

Competitor promoted post detection

Incorporate promoted vs. organic breakdowns in competitive audits.

Influencer outreach messaging

Streamline influencer messaging with a new inbox module.

Google Cloud collaboration

We are developing game-changing new AI solutions powered by Gemini to provide enhanced in-product AI capabilities and deeper analytics.

Learn More