[New Report] The Marketer of 2025
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Read the report
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Leave fragmented marketing behind. Audience profile cards give you a 360° view of your customers and prospects at an individual and aggregated level.
Know your audience
Audience gives you the context you need with a single, continually updated customer reference point.
Deliver better customer experiences
The details of each person who interacts with your brand on social media is saved in a personal profile card. All future interactions across other social networks are saved here, making it easy for you to know who you are interacting with. You can enrich it even further with CRM data and labels.
Automatically list social messages, comments, or mentions on owned channels.
See who in your audience is discussing particular topics or sharing hashtags.
See overall numbers, networks, key demographics, and top-trending topics.
Filtering and audience segmentation is made easy by adding labels to profiles.
Filter by characteristics like hashtag, network, and gender.
Find and merge all an individual’s social profiles into the profile card activity feed.
Explore the incredible possibilities of personalized marketing with better audience management
Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
