[New Report] The Marketer of 2025
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Read the report
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
You never compete in a vacuum. With Benchmark, you can compare your brand to competitors and industry leaders to build a winning social strategy.
Discover which parts of your social media strategy are contributing to your success while uncovering opportunities to improve potential weaknesses.
From posts and campaigns to hashtags and user interactions, monitor your competitors and learn from their ideas, successes and failures just as you would your own.
Take the guesswork out of strategy. Benchmark lets you know what to post, and how often to post to create a perfectly optimized social media strategy.
Get a clear picture of what’s driving results and benchmark your performance against more than 300,000 brands across major social media platforms. Export reports and easily share them with stakeholders.
With our Iris content insights, obtain OpenAI-powered, automated summaries of you and your competitors' latest posts and analyze the post comments instantly. Get an explanation of the underlying themes and topics that contributed to their success.
Benchmark metrics on Facebook, X, Instagram and YouTube.
Compare conversation with those of your competitors.
Get access to the audience metrics you need to pay attention to.
Identify the content your fans and followers like to engage with the most.
Identify popular hashtags used by your target audience and in your industry.
Generate AI-powered summaries from your competitors’ latest posts and post comments.
Sync Benchmark metrics with your analytics tool for seamless analysis and reporting.
Get instant access to two years’ worth of historical data.
Export reports as CSV PDF, and PPT with just a few clicks. Format charts, texts, and data points in PPT
Benchmark your brand’s sentiment and customer service response times to those of your competitors.
Obtain reach, impressions, and engagement rate for your competitors’ posts.
Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
