[New Report] The Marketer of 2025
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Read the report
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Find meaning in the billions of conversations happening online.
Find order in chaos
To power your decision making, you need to know what people are saying about your brand, products, and competitors at all times. Listen lets you discover those trends in real-time so that you can react faster.
Monitor mentions to understand what makes your customers tick and what content resonates with them. Analyze sentiment and brand perception without having to sift through large datasets manually.
Get alerted to unusual trends in your data. Your team is automatically pinged about negative comments so they can act swiftly as crises emerge.
Detect peaks in volume
Link Listen with Engage to customize your feed. Analyze, monitor, and act based on what you hear not only on social but also via forums, review sites, and beyond.
View all the most relevant messages and conversations
Search as many times as you want for as many things as you want.
Specify your searches by leveraging 48 different boolean operators.
With a year's worth of historical data, you can reliably spot new opportunities.
You get access to insights from across 100 million online sources.
Understand the conversation across different languages.
Determines whether conversations are positive, negative, or neutral.
The AI assistant automatically detects spikes and drops in mentions.
Go from a general view to exploring specific posts at the click of a mouse.
Integrates smoothly with Engage for easy access to mentions.
Ready to find out how customers really feel about your brand?
Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
