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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

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Brandwatch | Measure

Power your decisions with data

Break free from the spreadsheets. Measure makes social media analytics accessible to everyone with time-saving, easy-to-create reports.

Measure your performance and make better decisions

TRUSTED BY THOUSANDS OF THE WORLD’S BIGGEST BRANDS

Discover cross-channel insights

Get the best overview possible with aggregated, cross-network metrics and KPIs. See where your efforts are paying off and adjust your strategy to match. Dashboards can display data from hundreds of channels without affecting load times.

All your metrics in real time

Social media never stands still, making real-time dashboards the most accurate and intuitive way to stay on top of your performance. Track and showcase all your Facebook, Instagram, and LinkedIn metrics in these customizable dashboards.

Effortless dashboard building

Create great dashboards in seconds with our intuitive templates. Then customize to your specific needs by adding, resizing, and reordering each individual widget.

Intuitive design and customization

Share your successes

Share insights easily with your team and stakeholders by sending or scheduling reports in just a few clicks.

All the features

Multiple networks

Advanced metrics for Facebook, TikTok, Instagram, and Twitter.

Instagram analytics

Measure the impact of your posts, videos, and Stories.

Custom reports

The intuitive UI makes building your reports simple and fast.

Unlimited reporting

Unlike many other platforms there is no cap on the number of reports.

Open API

Clear documentation makes exporting to other platforms simple.

Post-level metrics

100+ post-level metrics.

Channel-level metrics

100+ channel-level metrics.

Team performance tracking

Set service targets to measure your customer response time.

Easy exporting

Export reports as XLS, CSV, PDF, JPG, or PNG with just a few clicks.

“Great tool with impressive service.”

Charlotte H., Social Media & Content Marketing, Lexus Europe

“We can easily plan, publish and keep track of our activities while having a coherent presence.”

Kenneth P., Social Media Coordinator, FIBA

“Great user-friendly experience. Very easy to use, everything is laid out clearly and you know exactly what each tab does.”

Samantha R., Social Media Manager, Flying Tiger UK

See Measure in action today

Leverage social media analytics to give your strategy a benchmark for success

Get started

Social Media Management products

Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.