BRANDWATCH | REPORT
Change
Makers
The H2 2023 Report
A Change Maker displays curiosity, creativity, and innovation to spark positive change in growing conversations.
By analyzing millions of online data points, we discovered which brands and individuals are changing the trajectory of online conversations in 2023. Click through to find out what we can learn from their success.
Methodology
We analyzed millions of data points spanning between 1 April 2023 and 30 September 2023. Throughout this six month period, we used Brandwatch Consumer Research to analyze the industries which have seen significant growth within this time period.
We then dove deeper into these industries to discover the Change Makers driving online conversations. We used Brandwatch Consumer Research and Brandwatch Influence, combined with further external research to solidify our findings.
To whittle our list down, we looked deeply into how individuals and brands were displaying curiosity, creativity, and innovation to spark positive conversations.
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