Brand loyalty and the belief-driven consumer

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Report

Brand loyalty and the belief-driven consumer

Nearly two thirds of consumers will purchase from, switch to, or boycott a brand based on its stand on societal issues. At a time when brand loyalty is at an all time low, why are most senior marketers hesitant to take a stand?

In this report, we explore the risks and rewards that come with values-based marketing campaigns.

Fill out the form to get instant access.