Uncover the latest digital marketing trends and actionable tips to elevate your marketing strategy.
With Cision and Brandwatch’s combined expertise, extensive datasets, and advanced technologies, we help you unlock insights across print, online, broadcast, and social media—delivered at the right time and in the right context—enabling you to make bold business decisions with clarity and assurance.
Additionally, with AI integrated in new ways and real-time reporting accessible to all stakeholders, our platform empowers you to gain deeper insights and make informed decisions faster than ever before.
Strategic advantage delivered daily. Curated by subject-matter expert news analysts and tailored to your brand’s priorities, our briefings deliver crucial insights for you and your C-suite.
In addition to real-time platform analysis, we provide regular offline media insight reports, leveraging our innovative measurement approach and live manual coding within the platform. We excel at interpreting data to:
These recommendation driven insights empower PR and Comms teams to make smarter, data-driven decisions that drive success. Let us turn complex data into clear, actionable strategies.
Elevate your decision-making and connect the dots with the ultimate integration of media and social intelligence. Empower every strategy with deep, unified insights.
Brandwatch is your invaluable partner for crisis identification and management. Gain real-time insights to manage reputational risks, keep stakeholders in the know, and enact your crisis plans with confidence.
Without Brandwatch |
With Brandwatch |
Your CEO fails to see the long-term value of your efforts |
With 10 years of historical data, and easy competitive benchmarking, you show the real impact of communications |
You waste your time, effort, and budget on campaigns with no ROI |
You routinely deliver campaigns with a measurable ROI |
You miss key mentions or coverage about your brand |
You can track brand mentions anywhere in the world with the most extensive collection of media sources and networks |
You have difficulty in moving faster than disruptive competitors |
You help your business leverage unique insights that competitors have missed |
Your CEO fails to see the long-term value of your efforts
You waste your time, effort, and budget on campaigns with no ROI
You miss key mentions or coverage about your brand
You have difficulty in moving faster than disruptive competitors
With 10 years of historical data, and easy competitive benchmarking, you show the real impact of communications
You routinely deliver campaigns with a measurable ROI
You can track brand mentions anywhere in the world with the most extensive collection of media sources and networks
You help your business leverage unique insights that competitors have missed
Partner with Brandwatch to leverage a team of trusted advisors.
Fill out the form to take your executive intelligence to the next level.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.