[Report] Digital Marketing Trends 2025

Uncover the latest digital marketing trends and actionable tips to elevate your marketing strategy.

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Brandwatch | Roles

Cision + Brandwatch 

As the leader in media intelligence, we support some of the world’s largest PR and Comms teams. Our expertise and innovative platform revolutionize critical insights to keep you ahead in today’s rapidly evolving media landscape.
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Why Brandwatch?

Smartest Monitoring Platform 

With Cision and Brandwatch’s combined expertise, extensive datasets, and advanced technologies, we help you unlock insights across print, online, broadcast, and social media—delivered at the right time and in the right context—enabling you to make bold business decisions with clarity and assurance.

Additionally, with AI integrated in new ways and real-time reporting accessible to all stakeholders, our platform empowers you to gain deeper insights and make informed decisions faster than ever before.

Media Briefings & Alerts

Strategic advantage delivered daily. Curated by subject-matter expert news analysts and tailored to your brand’s priorities, our briefings deliver crucial insights for you and your C-suite.

  • Our expert news analysts work in shifts that cover 24/7/365. Trust them to make sense of the news as you would.
  • Identify market opportunities and risks to make smarter decisions.
  • Eliminate information silos and keep everyone informed with consistent, clear information.
  • Customized to your needs and budget, with mobile-friendly emails and a searchable, secure archive.

Bespoke, Analyst-created actionable insights 

In addition to real-time platform analysis, we provide regular offline media insight reports, leveraging our innovative measurement approach and live manual coding within the platform. We excel at interpreting data to:

  • Deepen your understanding of audiences, markets, and competitors
  • Mitigate reputational risks with strategic foresight
  • Ensure precise measurement, auditing, and reporting

These recommendation driven insights empower PR and Comms teams to make smarter, data-driven decisions that drive success. Let us turn complex data into clear, actionable strategies.

Gain the competitive edge

Elevate your decision-making and connect the dots with the ultimate integration of media and social intelligence. Empower every strategy with deep, unified insights.

Crisis management  

Brandwatch is your invaluable partner for crisis identification and management. Gain real-time insights to manage reputational risks, keep stakeholders in the know, and enact your crisis plans with confidence.

Why Brandwatch?

Without Brandwatch
With Brandwatch

Your CEO fails to see the long-term value of your efforts

With 10 years of historical data, and easy competitive benchmarking, you show the real impact of communications

You waste your time, effort, and budget on campaigns with no ROI

You routinely deliver campaigns with a measurable ROI

You miss key mentions or coverage about your brand

You can track brand mentions anywhere in the world with the most extensive collection of media sources and networks

You have difficulty in moving faster than disruptive competitors

You help your business leverage unique insights that competitors have missed

Why Brandwatch?

Without Brandwatch

Your CEO fails to see the long-term value of your efforts

You waste your time, effort, and budget on campaigns with no ROI

You miss key mentions or coverage about your brand

You have difficulty in moving faster than disruptive competitors

With Brandwatch

With 10 years of historical data, and easy competitive benchmarking, you show the real impact of communications

You routinely deliver campaigns with a measurable ROI

You can track brand mentions anywhere in the world with the most extensive collection of media sources and networks

You help your business leverage unique insights that competitors have missed

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Our Partners
Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.