This paper offers an inside look into how social consumer market insights work at the world’s biggest brands and agencies. As part of a roundtable discussion, we cover:
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Social media has augmented the market research landscape.
It’s far easier and cheaper to find the voice of the customer online than conducting focus groups or executing traditional surveys, and online analysis tools are now pretty much as broad – or as narrow – as researchers require.
Brandwatch recently hosted an open and frank discussion to understand how brands are using social data to glean valuable consumer insights.
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