fbpx

* Indicates a required field

By submitting this form you agree to Brandwatch’s user privacy statement.
Guide

Ideas from the Experts: Social Consumer Market Insights

This paper offers an inside look into how social consumer market insights work at the world’s biggest brands and agencies. As part of a roundtable discussion, we cover:

  • Who owns social listening?
  • How our guests blend social data with other research methods
  • How they assess and predict brand health
  • How social CMI can help define a value proposition

Fill out the form to get instant access.

Social media has augmented the market research landscape.

It’s far easier and cheaper to find the voice of the customer online than conducting focus groups or executing traditional surveys, and online analysis tools are now pretty much as broad – or as narrow – as researchers require.

Brandwatch recently hosted an open and frank discussion to understand how brands are using social data to glean valuable consumer insights.

Download
Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.