What is BeReal?
BeReal is a social media app that’s shaking up the status quo. Launched in 2019 by French developers, it’s quickly gaining popularity as the “anti-Instagram” choice.
Here’s how it works:
- You get a daily notification at a random time
- You have 2 minutes to snap a photo
- Your phone captures images from both front and back cameras
- No filters or editing allowed
The goal? To share authentic, unfiltered moments of your day. It’s all about being real and spontaneous, unlike the carefully curated posts you see on other platforms.
By limiting your posting to once a day, BeReal encourages you to focus on living in the moment rather than constantly documenting your life.
How does BeReal work?
BeReal sends you a random daily notification. When it arrives, you’ve got two minutes to snap and post a photo using your phone’s front and back cameras. No filters or edits allowed!
You can’t see your friends’ posts until you share your own. This keeps things fair and spontaneous. To interact, you use “RealMojis” – reaction selfies that add a personal touch.
The app’s all about capturing real moments in your day. It’s a refreshing change from carefully curated social media feeds. By limiting posts to once a day, BeReal encourages more authentic sharing.
Why is BeReal popular?
BeReal’s popularity stems from its focus on authenticity. You share unfiltered moments with friends, which feels refreshing compared to other social media apps. The app appeals to Gen Z and young millennials who crave genuine connections.
BeReal has gained traction on college campuses. Its simplicity and real-time sharing align with younger users’ values. You get daily prompts to post, creating a shared experience with your social circle.
Marketing campaigns in the U.S. and U.K. have boosted BeReal’s growth. The app taps into the desire for more realistic social media interactions. You’re encouraged to show your authentic self instead of a curated version of your life.
Benefits and risks of using BeReal
BeReal offers a fresh take on social media. You get to share unfiltered moments with friends, fostering authenticity. The app’s daily prompts encourage regular engagement and help you stay connected.
On the plus side:
- No filters or edits allowed
- Real-time photo sharing
- Builds genuine connections
But there are drawbacks:
- Limited privacy controls
- Potential exposure to explicit content
- Only one post per day may get boring
BeReal has fewer features than Instagram or Snapchat. This simplicity can be both good and bad. You might find it refreshing or restrictive, depending on your social media habits.
While BeReal aims for authenticity, remember to be cautious about what you share. Your photos could end up in unexpected places.