What are carousel ads?
Carousel ads are a cool way to show off multiple products or tell a story on social media. You’ll see them on Facebook, Instagram, and LinkedIn. They’re like a mini slideshow in your feed.
These ads let you swipe through up to 10 images or videos. Each one can have its own link, heading, and description. It’s a fun, interactive format that grabs your attention.
They’re great for catching eyes and getting people to engage with your brand. Plus, you can pack more info into one ad space.
Why use carousel ads?
Carousel ads are a game-changer for your social media marketing. They let you show off multiple products or tell a story in one ad. This boosts engagement and can lead to more clicks.
You can use carousel ads to:
- Showcase product features
- Highlight different items in a collection
- Walk users through a process
- Tell a brand story
These ads are great for retail, apparel, and fitness brands. They’re cost-effective too. You can target your audience better and potentially see a higher ROI than with single-image ads.
Carousels are perfect for grabbing attention on crowded social feeds. Users love swiping through them, which means more time spent with your brand. This extra engagement can help drive conversions and build awareness.
Best practices for carousel ads
Carousel ads are a great way to showcase multiple products or tell a story on social media.
To make your ads shine, use high-quality images or videos that grab attention. Keep your text short and sweet – you don’t want to overwhelm viewers.
Make each card count by using strong headlines and clear calls to action. Think about how your cards flow together to create a cohesive narrative.
Don’t forget to test different versions of your ad. Try out various images, headlines, and descriptions to see what works best. You can even experiment with the order of your cards.
Remember to optimize for mobile. Many people will see your ad on their phones, so make sure it looks good on small screens.
Lastly, take advantage of customizable features. You can tailor your carousel ads to specific audiences or products, making them more relevant and effective.
Where can carousel ads be used?
Carousel ads are versatile and can be used on several social media platforms. You’ll find them on Facebook, Instagram, LinkedIn, and X (formerly Twitter). Each platform has its own specs:
- Facebook: Up to 5 cards
- Instagram: Up to 10 cards
- LinkedIn: Up to 10 cards
- X: Up to 6 cards
These ads work well in Instagram’s feed and Stories, Facebook’s feed and Audience Network, and LinkedIn’s feed. You can create them through each platform’s ads manager.