Era

What is an era in social media 

An era on social media is a way to describe your current interests or priorities. It’s become a popular trend, especially on TikTok. When you’re in your “villain era,” you might be feeling a bit mischievous or rebellious. 

Users create content around their chosen era, sharing videos or posts that reflect their current mood or lifestyle. Some common eras include: 

• Healing era 

• Flop era 

• Main character era 

• Self-care era 

You can join in by picking an era that fits your vibe and sharing content that matches it. It’s a fun way to express yourself and connect with others who are in similar “eras.” 

This trend lets you label different phases of your life on social media. It’s a creative way to show your followers what you’re focused on right now. 

How did the term ‘era’ become popular 

The term ‘era’ gained popularity on social media, especially TikTok, around 2020. Users started using phrases like “in my [blank] era” to describe their current interests or life phases. This trend quickly spread, with people adopting various “eras” to express themselves. 

Some popular examples include: 

• Villain era: Rejecting social norms 

• Healing era: Focusing on self-care 

• Main character era: Embracing confidence 

You’ll often see these phrases used in both funny and serious ways. The trend’s versatility has helped it stick around, with new “eras” popping up all the time. 

On platforms like TikTok and Instagram, you can find countless posts and videos of people sharing their current “era.” This has made the concept a key part of online self-expression and identity. 

Why do people use ‘era’ on social media 

You’ve probably seen people talking about their “eras” on TikTok or Instagram. It’s a fun way to describe your current phase in life. When you say you’re in your “villain era,” you’re signaling a rebellious mood. Or maybe you’re in your “self-care era,” focusing on your well-being. 

Using “era” lets you express your identity without committing long-term. It’s like trying on different personas. You can be in your “Taylor Swift era” one month, then switch to your “academic era” the next. 

For younger users, it’s a tool to navigate trends and find their place online. It gives you a way to bond with others in similar “eras.” Plus, it’s a chance to rebrand yourself whenever you feel like it. 

Examples of popular era trends 

You’ve probably noticed people on social media talking about their “eras.” It’s a fun way to describe current interests or life phases. Here are some popular examples: 

• Fitness era: You’re hitting the gym regularly and posting workout selfies.
• Travel era: Your feed is full of vacation pics from exotic locales.
• Cooking era: You’re whipping up gourmet meals and sharing food photos.
• Cottagecore era: You’re embracing a cozy, rustic aesthetic in your posts.

These trends let you express your identity through shared interests. They’re often inspired by pop culture, like a musician’s album eras or TV show aesthetics. Your era might change as your hobbies and lifestyle shift. 

How to use the term ‘era’ in your social media strategy 

Tap into the “era” trend to connect with your audience. Create content around different eras your brand has gone through. This can showcase your growth and evolution. 

Ask followers to share their current “era” using a branded hashtag. It’s a great way to spark engagement and learn about your audience. 

Use “era” language in your posts to feel current and relatable. For example, “We’re in our eco-friendly era. Join us!” 

Try themed “era” weeks on your social channels. Each day, post content related to a different era of your brand or industry. 

Remember, authenticity is key. Don’t force the trend if it doesn’t fit your brand voice. Use it thoughtfully to enhance your social media presence and build stronger connections with your followers.