What is GRWM?
GRWM stands for “Get Ready With Me.” It’s a popular social media trend where creators show you their getting-ready routines. You’ll find these videos on platforms like TikTok and Instagram.
In GRWM content, you’ll see influencers preparing for their day or an event. They might apply makeup, style their hair, or choose an outfit. It’s like having a friend invite you over as they get ready.
The trend started with beauty and lifestyle influencers. Now, it’s grown into a widely recognized format. You’ll see GRWMs for all sorts of occasions, from casual outings to formal events.
How does GRWM work?
GRWM videos let you join creators as they prepare for their day. You’ll watch them apply makeup, pick outfits, and style hair, reviewing the brands they use in the process. These unscripted clips frequently include personal stories and helpful tips.
Creators film themselves getting ready, adding commentary as they go. You might see them:
- Applying foundation and eyeshadow
- Choosing between outfits
- Curling or straightening hair
- Accessorizing with jewelry, bags, or hats
- Sharing skincare routines before makeup
This casual, authentic approach to content creation makes you feel like you’re hanging out with a friend. Creators often chat about their lives or share beauty hacks.
Many GRWM videos end with the final look reveal. You get to see the whole transformation from start to finish.
On platforms like TikTok, these videos are usually quick and set to trending music. Longer versions on YouTube might cover a full morning routine.
Why is GRWM so popular on social media?
GRWM videos tap into your desire for connection and authenticity. You get a peek behind the curtain as creators share their daily routines, creating an emotional connection between creators and viewers, and making the viewer feel involved.
On TikTok, the #GRWM hashtag has over 28 billion views. Why? These videos feel real and relatable. You see creators in their natural habitat, often makeup-free and in comfy clothes.
GRWM content lets you:
- Engage with creators in real time
- Share opinions on outfits and products
- Feel part of a community
The casual vibe makes you feel closer to your favorite social media stars. You might pick up beauty tips or fashion ideas along the way too.
GRWM videos work across platforms, from YouTube to Instagram. They’re a simple yet effective way for creators to connect with you, their audience.
Where can you find GRWM content?
You can find GRWM content on popular social media platforms. TikTok is a top choice, with its short-form videos perfect for quick makeup tutorials and outfit reveals.
Instagram’s Reels feature lets you watch beauty influencers share their routines in visually appealing ways. You’ll see lots of GRWM content there too.
YouTube is great for longer, more detailed GRWM videos. You can watch creators walk through their entire getting-ready process step by step.
These platforms make it easy to connect with your favorite influencers and discover new YouTube influencer marketing trends. They’re also fun places to share your own GRWM content and join the community.
How are brands using GRWM?
Brands are teaming up with creators to make GRWM videos that feel real and natural. You’ll often see makeup companies working with influencers to show off their products in everyday routines.
These videos let you see how items fit into people’s lives. It’s not just about selling – it’s about connecting with you as a viewer.
Some brands are even making their own GRWM content. They’re using these videos to show you how their products can be part of your daily life. This works really well for younger folks who care a lot about lifestyle.
Want to learn more about influencer marketing in fashion? It’s a great way to see how brands are using GRWM-style content.
Remember, the key is keeping things authentic. You’re more likely to trust a product when you see it used in a real way.
Tips for creating engaging GRWM content
Plan your routine before filming. Choose a well-lit space and gather your beauty tools, skincare products, and outfit options. Start with a catchy introduction to hook viewers.
Show your morning routine step by step. Explain each part of your beauty routine as you go. Share tips on applying makeup or styling hair.
Add personal stories to make your content relatable. Talk about your day ahead or share funny anecdotes. This keeps viewers interested throughout the video.
Recommend products you love. Describe why you like them and how to use them. This helps viewers discover new beauty items.
End with your final look and outfit selection. Give a quick recap of key steps. Encourage viewers to try the routine themselves.