What is a pinned post?

A pinned post is a social media feature that lets you keep a specific post at the top of your profile. It’s like putting a thumbtack on your most important note. You can use this on platforms like Instagram, Facebook, and X (formerly Twitter).

When you pin a post, it stays visible to anyone who visits your profile. This makes it great for:

  • Highlighting key announcements
  • Showcasing your best content
  • Promoting a special offer

It’s an easy way to make sure your followers don’t miss out on something important. You can change your pinned post anytime to keep your profile fresh and relevant.

How pinned posts work

Pinned posts let you showcase important content at the top of your social media profile. On Instagram, you can pin up to three posts to your grid. These stay visible even when you share new content.

To pin a post, tap the three-dot menu and select “Pin to your profile.”

Other platforms have their own pinning methods. Facebook lets you pin one post to the top of your Page. On X, you can pin a single tweet to your profile. LinkedIn allows you to pin a post to your personal profile or company page.

Pinning posts helps you:

  • Highlight key info
  • Promote events or offers
  • Show off your best content

Remember, pinned posts don’t replace regular posting. Keep sharing fresh content to engage your followers.

Why businesses use pinned posts

Pinned posts are a powerful tool for your social media strategy. They let you showcase important content at the top of your profile or page. This prime spot gives key messages more visibility and staying power.

You can use pinned posts to highlight:

  • New product launches
  • Limited-time promotions
  • Company announcements
  • Popular content

By pinning posts on platforms like Instagram, Facebook, and X, you boost engagement with your audience.

Visitors to your profile see these featured posts first, increasing the chances they’ll interact.

Pinned posts also help you control your brand narrative. You decide what message greets visitors, shaping their first impression. This tactic is great for marketers looking to grow their business and stand out in crowded feeds.

Best practices for pinned posts

Want to make your pinned posts shine? Here are some quick tips:

  • Use eye-catching visuals to grab attention. A striking image or video can stop scrollers in their tracks.
  • Keep your message clear and concise. You’ve got limited space, so make every word count.
  • Include a strong call-to-action. Tell viewers exactly what you want them to do next.
  • Update your pinned content regularly. Fresh posts keep your profile looking active and current.
  • Highlight important announcements or time-sensitive info. This ensures crucial updates don’t get buried.
  • Showcase your best work or customer testimonials. Let your top content speak for itself.
  • Pin templates or how-to guides for easy access. This can boost user experience and engagement.

Remember to check your analytics to see which posts perform best. Use these insights to refine your pinning strategy over time.