What is a Rich Pin?
Rich Pins are enhanced Pinterest posts that pull extra info directly from your linked website.
They use metadata to show more details right on the Pin itself. This makes your Pins more useful and engaging for users.
There are different types of Rich Pins:
- Product Pins: Show real-time pricing and availability
- Recipe Pins: Display ingredients and cooking times
- Article Pins: Include headline, author, and description
Rich Pins help you stand out on Pinterest. They give users more context without leaving the platform. This can lead to more clicks, saves, and interactions with your content.
To use Rich Pins, you’ll need to add special code to your website
Pinterest will then pull this info automatically when someone Pins from your site.
Types of Rich Pins
Rich Pins come in several varieties to enhance your Pinterest content. Here are the main types:
Product Pins: These show pricing, availability, and where to buy items.
Recipe Pins: You’ll find ingredients, cooking times, and serving info.
Article Pins: They display headlines, authors, and brief summaries.
App Pins: These showcase install buttons for mobile apps.
Each type adds useful details to your Pins, making them more informative and engaging for users.
By using Rich Pins, you can provide extra value and drive more traffic to your site or products.
Why use Rich Pins?
Rich Pins can boost your Pinterest marketing in several ways. They give users more details about your content right on the Pin itself. This extra info helps grab attention and drive engagement.
You’ll see a few key benefits:
- More clicks and saves
- Better visibility in search results
- Automatic updates when you change info on your site
- Increased brand awareness
Rich Pins are free to use. Once you set them up, they work automatically to improve your Pins.
This means you can focus on creating great content while Rich Pins do the heavy lifting.
How to set up Rich Pins
Setting up Rich Pins on Pinterest is easier than you might think. Here’s a quick guide:
- Add metadata to your website
- Use Pinterest’s Rich Pin Validator to check your setup
- Apply for Rich Pins
- For WordPress users, plugins like Yoast SEO can help add the right metadata.
If you’re on Shopify, you can enable Rich Pins in your store settings.
Once you’ve added the metadata, head to Pinterest’s Rich Pin Validator.
Enter a URL from your site and click “Validate.”
If everything looks good, you can apply for Rich Pins.
After approval, your Pins will automatically display extra info, making them more attractive to users and potentially boosting your Pinterest marketing efforts.