Threads is a text-based social media platform launched by Meta in July 2023. Think of it as a space for real-time conversations, much like X, but with a twist—it’s tied to your Instagram account. With over 300 million monthly active users as of March 2025, it’s quickly become a go-to app for sharing thoughts, connecting with followers, and joining public discussions.
What is the Threads app?
The Threads app lets you post updates up to 500 characters long, share photos, and upload videos up to 5 minutes. It’s built for people who love quick, casual chats online. You sign up using your Instagram profile, so your followers and username come with you—making it easy to dive in. Available on iOS and Android in over 100 countries, it’s a global hub for creators, brands, and everyday users alike.
How does Threads work on social media?
Threads is all about conversation. You can post, reply, and repost—just like on X—but it leans into Instagram’s community vibe. Brands use it to engage audiences without heavy visuals, while influencers share hot takes or behind-the-scenes snippets. Recent updates, like an in-app camera and draft saving, make it even smoother to use. Plus, it’s testing fediverse integration, connecting it to platforms like Mastodon for a broader reach.
Why Threads matters for social media users
Since its launch, Threads has grown fast—hitting 100 million users in just five days. It’s a fresh option for anyone frustrated with X or looking for a text-first platform. For marketers, it’s a goldmine: tap into real-time trends, track conversations, and connect with audiences already active on Instagram.
Key features of Threads
- 500-character posts: Say more than you can on X.
- Instagram sync: Your followers join you instantly.
- Web access: Scroll and post from your desktop.
- Video and photo sharing: Add visuals to your updates.
- New in 2025: In-app camera, draft saving, and light/dark modes.