What does “valid” mean?
Valid is a slang term popping up all over social media, especially among Gen Z on platforms like TikTok, Instagram, and X. It’s a quick, casual way to say something is cool, impressive, or totally acceptable—think of it as a digital nod of approval. Picture someone posting a killer outfit and you commenting, “That’s valid!”—it’s that simple.
This term has roots in everyday language, where “valid” means something legit or reasonable, but on social media, it’s morphed into a vibe. It’s less about formal validation and more about giving props in a laid-back, trendy way. For example, if your friend shares a bold opinion on X and you reply, “Valid,” you’re saying you vibe with it or respect the take. It’s a small word with big impact, perfect for the fast pace of online chats.
Why should you care about this as a marketer or social media manager? Because “valid” is your ticket to connecting with younger audiences who live for authenticity. Dropping it naturally in captions, comments, or replies—like praising a follower’s post—shows your brand gets the lingo and isn’t just some stiff corporate suit. It’s a way to boost engagement and make your content feel less sales-y and more human. Imagine running a campaign where fans share their fave products, and you hit back with, “Super valid choice!”—instant connection.
How can you use “valid” in your strategy?
The trick is keeping it real. Overusing slang like “valid” can make you sound like that awkward uncle trying too hard at a family party. Use it where it fits—like responding to user-generated content or hyping up a trend your audience loves. Watch how your followers use it first, then mirror that energy. It’s not a metric you calculate; it’s a feeling you tap into. Stay in tune with platforms like TikTok to see how “valid” evolves, and you’ll keep your brand’s voice fresh and relatable.