What is X Spaces? 

X Spaces is a live audio chat feature on X (formerly Twitter). It lets you join real-time conversations with other users right from your mobile device. You can host your own Space or listen in on others’ discussions. 

With X Spaces, you can: 

  • Talk about trending topics 
  • Connect with your followers 
  • Share your thoughts on current events 
  • Build communities around shared interests 

It’s a great way to engage directly with audiences. You don’t need fancy equipment – just your phone and ideas. X Spaces makes it easy to have spontaneous, interactive chats on the platform. 

How does X spaces work? 

X Spaces lets you host live audio conversations on the platform. To start a Space, tap the microphone icon in the app. You can name your Space and choose to start it now or schedule it for later. 

As a host, you control who speaks and the topics discussed. You can invite up to 2 co-hosts and allow up to 10 other speakers. Listeners can join by tapping on the Space in their timeline or through a link you share. 

During the Space, you can: 

  • Invite speakers 
  • Mute/unmute participants 
  • Remove speakers 
  • Pin tweets 
  • Turn on captions 

Listeners can react with emojis, tweet about the Space, or request to speak. This interactive format helps you connect with your audience in real-time. 

Why should brands use X spaces? 

X Spaces offer brands a powerful way to connect with their audience in real-time. You can use them to host live Q&A sessions, launch new products, or discuss industry trends. This audio feature lets you build deeper relationships with your followers. 

X Spaces help boost brand engagement. You can interact directly with customers, getting instant feedback and addressing concerns on the spot. It’s like having a virtual hangout with your most loyal fans. 

By hosting regular X Spaces, you’re creating a thriving brand community. Listeners feel valued and understood, which is key to building brand loyalty. You can share exciting updates and involve your audience in meaningful conversations. 

Want to make sure you’re responding quickly to customer needs across all platforms? Brandwatch Engage can help you manage social media interactions efficiently. 

Best practices for X Spaces 

X Spaces can boost your brand’s engagement on the platform.  

  • Set a clear topic for your Space to attract the right audience. 
  • Promote your Space in advance through tweets and other channels.  
  • During the Space, actively engage with listeners by asking questions and responding to comments.  
  • Keep the conversation flowing by inviting guest speakers or experts.  
  • Use a mix of prepared content and spontaneous discussion to keep things interesting.  
  • Don’t forget to record your Space so followers can listen later.  
  • After the event, follow up with participants and share highlights to extend the conversation.