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[News] Brandwatch named a Leader in IDC MarketScape

Brandwatch has been named a leader in the IDC MarketScape:
Social Marketing Software for Large Enterprises 2024 Vendor Assessment.

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Brandwatch Insights - Your Strategic Partner

The power of our platform + our experts

While our technologies are best-in-class, what truly sets us apart is our people. We build top-tier programs tailored to our clients’ distinct needs, leveraging subject-matter experts who help transform data into actionable insights and effective strategies.

TRUSTED BY THOUSANDS OF THE WORLD’S BIGGEST BRANDS

Why Brandwatch?

An extension of your team

Our teams are strategically positioned across 24 countries spanning the Americas, EMEA, and APAC regions. Leveraging the industry’s most expansive insights teams, our presence allows us to deliver tailored support across diverse time zones and languages, 365 days a year, ensuring we consistently meet your needs.

Most extensive data

Gain a comprehensive understanding of your brand with the ultimate powerhouse collaboration. By combining Cision and Brandwatch’s datasets, we offer the most extensive collection of media sources and networks to monitor news, trends, and conversations globally.

The best of artificial and human intelligence

Since 2008, we have pioneered AI integration, incorporating cutting-edge technologies like GPT and our powerful Iris™ AI assistant. Utilizing our innovative solutions, our experts set up your platform to align to your brands’ unique needs, ensure meaningful, real-time results, and empower you to make informed decisions faster than ever before.

Our services

Onboarding

Technical implementation

Custom briefings & alerts

Bespoke, actionable insights

Consultancy

Onboarding

Hit the ground running in no time. Our onboarding and enablement are tailored to your specific needs. We provide detailed, bespoke guidance to help build your confidence and quickly implement Brandwatch in your team’s workflow.

Technical implementation

Connect and activate your data in ways you never imagined. Our experts can help integrate, segment, and visualize your datasets in dashboards, expediting decision-making.

This includes technical guidance and support for: :

  • Capturing and segmenting data across your priority brands, topics, audiences, and channels

  • Data visualization and dataset integration

  • Automating workflows

Custom briefings & alerts

Strategic advantage. Delivered daily.

Curated by subject-matter expert news analysts and tailored to your brand’s priorities, our briefings deliver crucial insights for you and your C-suite.

  • Our expert news analysts work in shifts that cover 24/7/365. Trust them to make sense of the news as you would.

  • Identify market opportunities and risks to make smarter decisions.

  • Eliminate information silos and keep everyone informed with consistent, clear information.

  • Customized to your needs and budget, with mobile-friendly emails and a searchable, secure archive.

Bespoke, actionable insights

Find the answers you need as we connect the dots for you.

Our global team of expert analysts are pros at interpreting data to:

  • Surface trends and opportunities

  • Help you understand your audience, market, and competitors

  • Optimize your influencer strategy

  • Mitigate reputational risk

  • Ensure accurate measures, auditing, and reporting

Consultancy

Our expert-led consulting sessions bring you comprehensive best-practice guidance and inspiration, empowering you to surpass your competition. Wherever you are on your journey with media or consumer intelligence, we are here to help you reach the next level by understanding your goals and partnering with you to get there.

Onboarding

Hit the ground running in no time. Our onboarding and enablement is tailored to your specific needs.

We provide detailed, bespoke guidance to help build your confidence and quickly implement Brandwatch in your team’s workflow.

Technical implementation

Connect and activate your data in ways you never imagined. Our experts can help integrate, segment, and visualize your datasets in dashboards that make decision making faster.

This includes technical guidance and support for: :

  • Capturing and segmenting data across your priority brands, topics, audiences, and channels

  • Data visualization and dataset integration

  • Automating workflows

Custom briefings & alerts

Strategic advantage. Delivered daily.

Curated by subject-matter expert news analysts and tailored to your brand’s priorities, our briefings deliver crucial insights for you and your C-suite.

  • Our expert news analysts work in shifts that cover 24/7/365. Trust them to make sense of the news as you would.

  • Identify market opportunities and risks to make smarter decisions.

  • Eliminate information silos and keep everyone informed with consistent, clear information.

  • Customized to your needs and budget, with mobile-friendly emails and a searchable, secure archive.

Bespoke, actionable insights

Find the answers you need as we connect the dots for you.

Our global team of expert analysts are pros at interpreting data to:

  • Surface trends and opportunities

  • Help you understand your audience, market, and competitors

  • Optimize your influencer strategy

  • Mitigate reputational risk

  • Ensure accurate measures, auditing, and reporting

Consultancy

Our bespoke consulting sessions bring you comprehensive best practice guidance and inspiration so you can go above and beyond your competition.

Wherever you are on your journey with social media management or consumer intelligence, we are here to help you reach the next level by understanding your goals and partnering with you to get there.

 Data to intelligence

 Our global team of consultants and analysts are experts in harnessing technology and AI to transform data into critical insights at the speed of business.

Brand Management

  • Brand visibility

  • Reputation management

  • Competitor benchmarking

PR & Content Marketing

  • Campaign & event management

  • Owned content performance audit

Market Research

  • Audience & category insights

  • Persona development

  • Trend spotting

  • Influencer identification & vetting

Stakeholder Management

  • Employee brand

  • Key opinion leaders

Crisis & Risk Management

  • Crisis identification & mitigation

  • Reputation management

  • Competitor benchmarking

Customer Care

  • Customer journey mapping

  • Customer experience

Partner with us

Without Brandwatch insights
With Brandwatch insights

Miss key conversations about your brand when you aren’t tagged in conversations.

Track your brand anywhere in the world with the most extensive collection of media sources and networks.

Struggle to differentiate your brand and fear losing market share to competitors

Build a competitive brand strategy in partnership with the best AI-powered solutions on the market and a committed team of experts.

Have difficulty in moving faster than disruptive competitors.

Help your business find unique insights that the competition have missed.

Without Brandwatch insights

Miss key conversations about your brand when you aren’t tagged in conversations.

Struggle to differentiate your brand and fear losing market share to competitors

Have difficulty in moving faster than disruptive competitors.

With Brandwatch insights

Track your brand anywhere in the world with the most extensive collection of media sources and networks.

Build a competitive brand strategy in partnership with the best AI-powered solutions on the market and a committed team of experts.

Help your business find unique insights that the competition have missed.

“All of these insights spark new ideas for the teams in the TV category. It provides inspiration about what we could do with some of our content, how we could shape the way we talk about our products and new opportunities of positioning a product in a way where it could be appealing.”

— Prashant Mistry, Social & Digital Insights Lead at Samsung

“Brandwatch delivered a report packed with valuable insights into our social media performance, as well as recommendations on content topics, content format and social media channel strategy”

— Laura De La Torre Chevallier, Brand Manager, Milo’s Tea

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Our Partners
Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.