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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

Read the report
Back to Spark Virtual Summit 2024
On Demand Session

2025 Social Media Playbook: Trends, Tools, and Tactics

Published November 25, 2024

Get ahead of the game with actionable insights from top social media experts as they unveil the 2025 playbook for success. This panel will explore the most critical trends and proven tactics to optimize your social strategy. Whether you’re looking to master AI-driven content, leverage the latest platform features, or refine your brand’s digital voice, this session will equip you with everything you need to thrive in the ever-evolving social media landscape.

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.