Adapting to a time of accelerated change with Digital Consumer Intelligence

It can be hard for qualitative research to keep up to date with shifting consumer trends at the best of time. Post-Covid, change in consumers’ priorities, behaviours, and habits are happening even faster. This session will look at how researchers are using digital consumer intelligence to respond to demands for more real-time qualitative insights

• Using analysis of online data to supplement traditional research
• Making research more agile in a fast changing world
• Employing text analysis to discover hidden insights in survey data
• Connecting qualitative insights to decision-makers