On demand webinar

Creating content that speaks to the right people

If you’re sticking with your content strategy from three years ago it’s probably performing half as well as it used to. With social sharing waning and news feed algorithms creating chaos, content creators need to build and nurture loyal, authentic audiences to be sure of success.

Join Steve Rayson, Director at Buzzsumo, and Nick Taylor, Product Marketing Manager at Brandwatch, as they demonstrate how the Buzzsumo and Brandwatch content intelligence suite can help you identify topics your audience cares about and create content that will resonate with them.

Featuring

Nick Taylor

Director, Product Marketing

Steve Rayson

Director

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UTM Content

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What you will learn in this webinar:

How to sidestep noisy global trends by discovering the topics and trends that actually matter to your audience right now
How to plan your written and social content based on what will resonate with them
How to build authentic relationships with the influencers and creators that can help you reach them

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1/3 of customer complaints are never answered — which in itself is a response that you don’t care. This reduces customer advocacy by 50%. Inversely, just responding, even if you can’t fix the issue, increases advocacy by 25%. #bw_webinar
— Katherine Faulk (@kattals) June 7, 2018