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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

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On Demand Session

Exploring AI Trends in Media & Consumer Intelligence: Challenges, Opportunities, and Strategies for Success

Published November 25, 2024

Join us to explore AI’s transformative role in media and consumer intelligence. We’ll discuss how businesses are navigating AI-washing, new skill demands, and budget impacts. Discover how Brandwatch is approaching these trends with an AI vision to help businesses adapt to the evolving landscape and leverage AI to drive consistent, transparent and actionable insights.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

Continue to brandwatch.com