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BREAKING NEWS: Brandwatch + Google Cloud

Brandwatch announces strategic collaboration with Google Cloud's gen AI technologies, to advance capabilities of its AI-driven insights.

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On demand webinar

How to ask the best questions that social data can answer

Which questions are the best kind of questions for social data to answer? Is it possible to get too caught up in the question formulation and not do enough analysis? Is there room for creativity?

Sometimes forming the questions that make up the foundation of a data analysis can be the hardest part of an analyst’s job. Here we chat to data scientist Paul Siegel and social data Journalist, Gemma Joyce about the best ways to go about it.

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Featuring

Dr. Paul Siegel

Product Director

Gemma Joyce

Head of Content

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What you will learn in this webinar:

  • How to get the answers you need from social data
  • How to formulate appropriate questions from non-analysts’ requests
  • The risks of over and under-thinking questions
  • Find out if you are asking the right questions

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.