Brandwatch announces strategic collaboration with Google Cloud's gen AI technologies, to advance capabilities of its AI-driven insights.
Amid the chaos of 2020 so far, consumer behavior is far from “normal”.
For brands, understanding consumers can be a challenge in ordinary circumstances. In a global pandemic, all assumptions must be cast aside. Consumer behavior is changing rapidly, and traditional market research methods aren’t keeping up.
Join Mercedes (Product Marketing) and Emelie (Product) as they dissect the current landscape of consumer research and introduce Brandwatch’s newest feature Social Panels – an alternative audience research method that’s fit for the 21st century researcher.
Senior Product Manager
Product Marketing Manager
What you will learn in this webinar:
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.