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On Demand Session

Setting the Right KPIs for Social Media Success

Published November 25, 2024

It is very hard to set up goals and objectives for your social media strategy. But measuring will help you understand where you are starting from. Think of social metrics as a compass, leading your way. Once you know where you are, you can set goals going forward.

In this session, our in-house experts will explain how to measure your progress, report results and understand how to better allocate resources and $$.

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

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