Brandwatch announces strategic collaboration with Google Cloud's gen AI technologies, to advance capabilities of its AI-driven insights.
Research methodologies are always evolving – today’s insights professionals wield a wide array of techniques and tools all to better understand consumers and their changing behaviors.
Twitter is one of the most popular social media platforms, with millions of people around the world sharing their thoughts, experiences, and opinions as they happen on Twitter.
By listening to those voices we have an opportunity to engage directly with customers and react quickly. We can also identify insights that bring us closer to understanding them on a comprehensive level and being able to predict trends and behavior.
In this masterclass, experts at Twitter and Brandwatch will walk you through the importance of Twitter data, best practices, and real-life examples from Brandwatch customers.
Sr. Manager, Data Partnerships
Research Consultant
What you will learn in this webinar:
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.