On demand webinar

[Masterclass] The Power of Social Listening at The Body Shop

Watch on-demand | 50 minutes

Customer retention is vital to every business, but loyalty is hard won – especially when customer needs and preferences can change extraordinarily quickly.

In this session originally hosted by Marketing Week, you’ll learn how global cosmetics giant The Body Shop uses social media intelligence to stay agile and innovate in ways that connect deeply with consumers.

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Featuring

Jennifer Rice

Director of Customer Strategy and Analytics, The Body Shop

Kelly Duffelen

Snr Customer Success Manager, Brandwatch

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What you will learn in this webinar:

How The Body Shop is developing a culture of data-driven decision making in 73 countries
Ways to understand public sentiment around key topics and build trust with consumers
Why using consumer and market insights can help protect and grow brands
Tips for measuring brand health and campaign performance

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