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[Free Virtual Event] Social Media Summer Camp

Join us and boost your social media potential with our data-led event

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On demand webinar

Refocusing on Brand in a Performance Era

Published on May 31, 2024  

It’s a performance marketing world, and we’re just living in it. But despite what your budget might say, maintaining strong brand equity in the market is still the secret to success. And it’s the brands that are breaking the rules of traditional category growth that are winning in today’s market. 

Uncover how to join their ranks by ensuring that brand awareness, health, and experience are priorities in your marketing plan from leaders at Uber and Brandwatch.

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Featuring

Sarah O'Grady

SVP of Marketing, Brandwatch / Cision

Jorie McLeod

Global Social Lead, Intelligence & Operations

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What you will learn in this webinar:

  • Why emotional connection with consumers and authenticity are mandatory, and how to leverage both
  • How to effectively break the fourth wall by making your social team the face of your brand
  • The brand health metrics that actually matter, and how to track them

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.