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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

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Back to Spark Virtual Summit 2024
On Demand Session

How to Build a Social Media Framework for B2B Brands

Published November 25, 2024

Learn how GEA successfully built a structured social media strategy to elevate their B2B presence. This session will explore actionable insights on creating a scalable framework for social media success, boosting visibility across platforms like LinkedIn, Instagram, and Facebook, and driving meaningful engagement for brands

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.