What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
As marketers, we’re constantly digesting information pertinent to our jobs. But to gain the attention of our audiences, that data needs to be engaging and impactful. It needs to tell a story, and it needs to be curated. And when data has been described as ‘the oil of the 21st century, any forward-thinking marketer or analyst will want to master the art of telling a truly compelling story with data.
Join Steve Rayson, Director of Buzzsumo and Peter Fairfax, Senior Analyst at Brandwatch, as they explore the myriad ways you can curate your data to tell the business story you need, to get the results you want.
Director
Data Scientist Manager
Former Brandwatch Employee
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.