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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

Read the report
On demand webinar

Telling powerful stories with social data

As marketers, we’re constantly digesting information pertinent to our jobs. But to gain the attention of our audiences, that data needs to be engaging and impactful. It needs to tell a story, and it needs to be curated. And when data has been described as ‘the oil of the 21st century, any forward-thinking marketer or analyst will want to master the art of telling a truly compelling story with data.

Join Steve Rayson, Director of Buzzsumo and Peter Fairfax, Senior Analyst at Brandwatch, as they explore the myriad ways you can curate your data to tell the business story you need, to get the results you want.

Featuring

Steve Rayson

Director

Peter Fairfax

Data Scientist Manager

Margot Sikorski

Former Brandwatch Employee

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.