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Brandwatch announces strategic collaboration with Google Cloud's gen AI technologies, to advance capabilities of its AI-driven insights.

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On demand webinar

Veganz | From Startup to Stock Market Using Social Listening

When your company evolves in an industry as saturated as the food one, understanding what consumers want and engage with is paramount.

Watch this presentation by the CMO of Veganz, the leading vegan brand in Germany, to discover how they use social listening in their marketing strategy, from product optimization to measuring the ROI of their event marketing and more.

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Featuring

Moritz Möller

CMO and CPO

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What you will learn in this webinar:

  • How Veganz has embedded social listening in their marketing KPI development
  • How Brandwatch helped them understand and measure the impact of their brand repositioning and shift to ATL communications
  • How competitive social insights were used to fuel their conversations with trade partners

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.