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By Nick TaylorOct 3 2018
...Our new Brandwatch Audiences features help you build a deeper understanding of your customers based on what they are talking about...
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...Data scientist Paul Siegel explains how the new Brandwatch Reach score was created to help inform more trustworthy reporting metrics....
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...Is Novak Djokovic as disliked as people seem to think? Data journalist Andrew Singer examines social data surrounding the talented tennis player who doesn't seem to get any love compared to his rivals....
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...Unveiling the true capitals of fashion, wine, food, and more...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.