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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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University of Connecticut Case Study
Case Study

University of Connecticut

...Learn how the University of Connecticut optimized their social media efforts and went viral with Brandwatch...

Guide

Five Ways Private Equity Firms Can Leverage Social Listening

When it comes to due diligence, there are several areas where social listening can be used to help your firm gather valuable insights to feed into your investigation process. Read this guide and discover how your firm can use social listening to increase confidence in your investment recommendations...

Guide

Social + NPS: How to Move Towards a Holistic View of Customer Advocacy

...lts. In this guide, you'll learn: The benefits of combining social data with traditional ways of measuring NPS How to blend the datasets to get the context behind your Net Promoter Score Step by step, how to generate your own social Net Promoter Score that can be accessed instantly Social + NPS: How...

Report

Brand Loyalty in Times of Crisis

What does brand loyalty look like today, and how can organizations adapt to maintain consumer trust during the pandemic? In this report, we'll explore the data on: What the loyalty landscape looks like right now Consumer trust in brands in the shadow of the pandemic We'll also share tips on how bran...

Report

Singapore: Will Covid-19 Change Consumer Behaviour in the Long Term?

...less on holiday gifts and celebrations this year compared to last year 55% think it’s more important that the products they buy are healthy now than pre-outbreak 68% of new online clothing consumers in Singapore say they’ll continue to shop for garments on the internet once the outbreak is contained...

Case Study

Meat 2.0: Unlocking Consumer Priorities With Social Data for the Good Food Institute

Report

Consumer Tech: What’s Changed in 2020?

...: 20% of global consumers say personal tech has become more important to them since the start of the pandemic Battery life is the single most important aspect for global consumers when it comes to buying a smartphone 48% of global consumers believe employers should pay for their employees to have a r...

Report

Fake News in 2020

Fake news is alive and thriving in 2020. In this report, we’ll be diving into various examples of questionable messages and how we’ve tracked them online in 2020. We’ll cover: Trends in climate change messaging: Illustrating how divisive material continues to thrive in 2020 Conspiracies and cures fo...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.