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[New Report] State of Social 2025

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blog article

B2B Content Marketing: Only as Strong as its Weakest Link

Marketing

By Peter MorganOct 3 2016

...of success, content marketing strategies should encompass organic, earned and paid outreach – and such paid outreach needn’t break the bank. LinkedIn, Twitter, and Facebook all provide excellent routes through which B2B marketers can find and target niche audiences on modest budgets – and thanks to e...

blog article

Understanding the Value of Real-time Market Research

Marketing

By Chelsea FearJul 12 2017

...e research mix the more accurate your data will become. Communicate your finding across the organization. Market research stats that are stuck in reports and dashboards are not always acted upon. Visualizing insights through command centers allows for executives to see real-time conversations and mak...

blog article

The Future of Social: Customer-led Brands

Marketing

By Ruxandra MindrutaNov 1 2013

...heir social media presence. In the future, social business intelligence and SMM will co-exist, being integrated into companies’ overall strategies. Rich Media   If I had to choose two key words defining the future of social media, I’d say ‘shareability’ and ‘virality’. This ties in with the type of c...

blog article

How to: Use Workflow Features to Get the Most From Your SMM

Marketing

By Jasmine JaumeNov 18 2013

...r just confined to a few social media managers or community managers. In the most progressive social businesses, every department is using social in order to enhance their activities , from the customer service department using Twitter to respond to customers, to sales teams finding social leads, to...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.