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By Peter MorganOct 3 2016
...of success, content marketing strategies should encompass organic, earned and paid outreach – and such paid outreach needn’t break the bank. LinkedIn, Twitter, and Facebook all provide excellent routes through which B2B marketers can find and target niche audiences on modest budgets – and thanks to e...
By Chelsea FearJul 12 2017
...e research mix the more accurate your data will become. Communicate your finding across the organization. Market research stats that are stuck in reports and dashboards are not always acted upon. Visualizing insights through command centers allows for executives to see real-time conversations and mak...
By Ruxandra MindrutaNov 1 2013
...heir social media presence. In the future, social business intelligence and SMM will co-exist, being integrated into companies’ overall strategies. Rich Media If I had to choose two key words defining the future of social media, I’d say ‘shareability’ and ‘virality’. This ties in with the type of c...
By Jasmine JaumeNov 18 2013
...r just confined to a few social media managers or community managers. In the most progressive social businesses, every department is using social in order to enhance their activities , from the customer service department using Twitter to respond to customers, to sales teams finding social leads, to...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.