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[New Report] State of Social 2025

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blog article

Opinion: Eggplants, Context and the Problem With Emojis

Marketing

By Natalie MeehanApr 15 2016

...d hands raised to the sky. However, the emoji has come under scrutiny recently during the case of English footballer Adam Johnson. During his trial for two counts of sexual activity with a minor, it was revealed that he sent the emoji of the monkey covering its eyes in response to being told that a g...

blog article

Consumer Insights for the Food and Beverage Industry

Marketing

By Kit SmithAug 12 2016

...ttps://www.brandwatch.com/reports/social-listening-in-the-restaurant-food-beverage-industry/”]Learn how food & beverage brands are using social intelligence for success. [/bw_banner_cta]   Trend monitoring The food and beverage industry is seemingly one of the most susceptible to changing trends, mic...

blog article

When Do People Want Pizza? Social Data Has The Answers

Online Trends

By Gemma JoyceMar 31 2017

...url=”https://www.brandwatch.com/case-studies/jack-in-the-box/” button=”GET THE CASE STUDY” title= “Exceptional influencer marketing” image=”https://www.brandwatch.com/wp-content/uploads/2016/10/Thumb.png”] Find out how Jack in the Box does it.[/bw_banner_cta] Pizza is the best thing in the world. It...

blog article

Social Demand: Three Steps to Using Social Media for Demand Generation

Marketing

By Alex JonesApr 27 2017

Social media is championed as an end-all-be-all solution. It was the reason Donald Trump won the U.S. presidency. It’s the key to rebranding egg farming. We’ve seen our clients use social media for everything from in-depth behavioral research on Millennials to learning what kind of weather provokes...

blog article

What Can Social Data Tell Us About Matcha Tea Drinkers?

Online Trends

By Gemma JoyceMay 30 2017

...ttps://www.brandwatch.com/reports/social-listening-in-the-restaurant-food-beverage-industry/”]Learn how food & beverage brands are using social intelligence for success. [/bw_banner_cta] The Brandwatch React team dives into the social data on matcha tea drinkers to find out how people discuss the dri...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.