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By Ruxandra MindrutaMar 31 2017
...ty LDN and ran a workshop on influencer marketing fundamentals at Marketing Week Live. What’s your definition of an ‘influencer’? In order to define what an influencer is, I think it’s important to define what influencer marketing is first. There are quite a few different definitions floating around,...
By Mark RogersMay 17 2017
...k up mentions in intuitive ways and create easy-to-understand reporting from the data. But our research was showing that as much as super users loved Brandwatch, beginners could find it intimidating. Carly has watched on as senior Brandwatch users made use of Rules to divide up customer service conve...
By Dinah AlobeidAug 16 2017
...ffers up a massive source of data in addition to being a must-use channel for promotion of your content, events, and other marketing activities. Incorporate the right social metrics into your insights team and help your marketing team — and other areas of the business — make smarter, insights-driven...
By Phill AgnewMar 20 2018
...ok hours. You had to create new searches for each competitor with complex boolean strings to filter out the noise. Now it takes seconds. Simply sort your data by Entities > Organizations and immediately see the top organizations mentioned in your data set. You download the report to PowerPoint and se...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
