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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

React: The 50th Annual Super Bowl on Social Media in Four Charts

Online Trends

By Gemma JoyceFeb 9 2016

...just barely beating #LadyGaga in SOV pic.twitter.com/uSCP2AuU5T — Brandwatch React (@BW_React) February 8, 2016 Before the show Lady Gaga was raking in the hype, but the data suggests she may not have lived up to expectations. Global scale Despite time zone clashes for those outside of the US, Super...

blog article

React: Leonardo DiCaprio Breaks the Internet With Oscar Win

Online Trends

By Emma ShanahanFeb 29 2016

...er and a 97% positive sentiment score on sentiment-categorized tweets. Her nine year old co-star, Jacob Tremblay, made hearts melt throughout the ceremony. Music, Maestro The British artist Sam Smith went home a happy man with his Oscar for best original song. The singer also commended his achievemen...

blog article

React: Candidates Fail to Impress Social During 8th #DemDebate

Online Trends

By Emma ShanahanMar 10 2016

...s. Immigration Reform Both candidates noted their commitment to a comprehensive immigration reform plan in their opening statements and this topic carried through into the first thirty minutes of the debate. Both Democratic candidates said they were “adamantly” opposed to illegal immigration. The top...

blog article

React: Election 2016: The Candidates’ Highs and Lows So Far

Online Trends

By Emma ShanahanApr 6 2016

...day. There were three major causes for this: The comments Mitt Romney made about his candidacy Trump facing Megyn Kelly in the #GOPDebate Certain comments made referring to his manhood during said debate. I have lost my ability to judge whether things Trump says will hurt him. — Blake Hounshell (@bl...

blog article

React: Why Public Transport is a Treasure Trove of Tweet Inspiration

Online Trends

By Cara SherrattMay 17 2016

...n the subway takes the shirt off his back to give freezing homeless man something to wear. pic.twitter.com/cBa0yJuuf2 — Life on Earth (@BrilliantPosts) May 7, 2016 Want more awe-inspiring data? Follow @BW_React   [bw_banner_cta type=9][/bw_banner_cta] Brandwatch analyzes tweets coming from public tra...

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.