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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Interview: How Fashion Institution Topshop Embraces Social Insights to Stay Ahead

Marketing

By Gemma JoyceMay 9 2016

...ocial analytics platforms are always playing catch-up. https://twitter.com/Topshop/status/727291031436316672 As new platforms spring up and brands jump aboard, calculating the long term value can initially prove difficult. Snapchat, which top brands are embracing on enormous scale, is an example of t...

blog article

React: Twitter’s Proposed 10k Character Limit Divides Internet

Online Trends

By Gemma JoyceJan 6 2016

...functionality and visual appeal. https://twitter.com/jack/status/684496529621557248 However, some users have bitten back by arguing that Twitter is heading in the same direction as another large social network. https://twitter.com/iAlekhyaDas/status/684765751606050816 What do you think of #Twitter10...

blog article

React: Social Media Reacts to E3 2016

Online Trends

By Gemma JoyceJun 15 2016

...The number of games mentioned during the hour-and-a-half conference was incredible, and it made share of voice incredibly tight. Overall it was Forza Horizon 3 that took the most mentions, with Gears of War 4, Dead Rising 4 and We Happy Few just behind. Ubisoft Happened Monday June 13th 2016. BST: 9...

blog article

Going Viral: Nathalie Nahai on the Psychology of Shareable Content

Marketing

By Natalie MeehanJun 21 2016

...id=”76232″] Stress, and social content as social commentary Nahai: The other thing social content does is act as social commentary. This is especially important when you think about the more humane side of social media use. There’s the ability for people to be able to grieve in a collective way, but...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.