Join us as we explore the essential AI skills every marketer should have.
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By Ruxandra MindrutaMar 31 2017
...my friends or family members, they will consider watching it, because they trust my recommendations – Nielsen also reports that this form of earned media is the most trusted form of advertising. If I get paid to share my opinion about a TV show on Instagram to 300k followers, I may have an audience...
By Ruxandra MindrutaApr 18 2017
...s this person saying about this particular issue, trend, or topic,’ and gaining some insights from that kind of offer that you’re making. What would you say is the top challenge that you face in your role? Measurement is the biggest challenge in influencer marketing for anyone. There is a need in the...
By Ruxandra MindrutaApr 28 2017
...lindly, simply because it is the latest marketing trend; don’t just engage and work with influencers for the sake of it and expect success. Once you’ve done the influencer identification, you need to have a strategic plan in place in which your KPIs are outlined and in line with your wider objectives...
By Gemma JoyceMar 29 2017
...looking to cover our data? Email us at react@brandwatch.com for more information. [bw_banner_cta type=1 url=”https://www.brandwatch.com/case-studies/cathay-pacific/” button=”GET THE CASE STUDY” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/08/cathay-pacific-...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
