[New Report] State of Social 2025
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Joel WindelsMar 19 2013
...This is a score we give to mentions, authors and sites that reflects how much the mention, author or site is seen and shared online – so frequency, importance, credibility, shareability and other factors are all at play here. Clients can find out more in our Support Portal or you can get in touch wi...
By Felicia SavageMay 29 2013
...rget audiences. Consider this: 90% of web traffic comes from unpaid earned media. Here’s how campaigns that drive earned media can stack to provide combined value thanks to their evergreen nature. Generating buzz One of the most successful and popular examples of how earned media can work for a brand...
By Steve RichardsJul 29 2013
...ining. They’re networks, and super-fast — but not communities, which are inefficient, emotive and comfortable.” The journalist describes how so many forums couldn’t sell ads and resorted to asking for PayPal donations, before slumping into misuse. Of late, though, message boards seem to have undergon...
By Luisa BarwinskiAug 6 2013
...s were told in real time; even the newspapers’ websites couldn’t hold this amount of information. Twitter, Facebook and Instagram were the most popular channels used by protesters – and they were right there in their pockets. Also, during the riots, Twitter usage increased for the first time in over...
By Iris VermerenAug 5 2013
...ties and how they use Brandwatch to help. When it comes to communication strategies, many non-profits tend to rely on community fundraising, static websites, mailings and printed newsletters. However, the explosive growth of social media monitoring tools offers a cost-effective, interactive way for t...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
