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[New Report] State of Social 2025

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blog article

Social media monitoring – it’s acquisition land

Marketing

By Giles PalmerApr 3 2011

...ve, hungry businesses. We’re like teams of ninjas compared to big established businesses that are more like the Red Army. The future lies in discrete services loosely coupled – see the first paragraph in this excellent book from Michael Papazoglou. 4 Cashing in whilst the market is strong Definitely....

blog article

Using Social Media to Inform Mergers & Acquisitions

Marketing

By Iris VermerenMar 18 2014

...an edit social data. This spontaneous environment compels companies, and the people within, to reveal their true personalities. 5. Lessons from Historical Data, Visualised   Conceptualizing and putting together a M&A deal requires an understanding of historical patterns and the ability to predict pot...

blog article

Ten DOs and DON’Ts in Social Media Analytics

Marketing

By Agata DecApr 4 2014

...t step, but then you need to match them with your business objectives, your SWOT analysis and a variety of other components before you can transform your findings into actionable insights that will help you make the right decisions and will help your company grow. 5. Don’t get discouraged   Sometimes...

blog article

New Vizia Visualizations: Bringing Your Data to Life in More Ways Than Ever

Uncategorized

By Emma ShanahanSep 19 2017

...place in every modern organization but successful businesses know that success can hinge on how you communicate the data. With Vizia 2, we want to make sure that it’s almost impossible to ignore. Meaning more people take notice and take action. Choropleth We don’t have to tell you the importance of l...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.