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blog article

10 Things We Learned About Marketing This Year

Marketing

By Steve RaysonOct 31 2017

...world, via social media. Brands now have to be on watch 24/7. My colleagues at Brandwatch tracked United Airline’s biggest PR crises this year, #LeggingsGate (135k mentions) and the viral incident involving a passenger being removed from a plane (1.5 million mentions), which brought them lots of nega...

blog article

iPhone X Data: We Analyzed Two Million Tweets To Review The Phone’s Reception

Online Trends

By Gemma JoyceNov 8 2017

...to cover our data? Drop us an email at react@brandwatch.com for more information or if you have a request. [bw_banner_cta type=1 url=”https://www.brandwatch.com/reports/consumer-technology/” button=”GET THE REPORT” title= “Where now for consumer technology?” image=”https://www.brandwatch.com/wp-conte...

blog article

The Most Influential Men and Women on Twitter 2017

Online Trends

By Gemma JoyceNov 13 2017

...t assign a gender. For this research we used Brandwatch Audiences to search for people that Brandwatch identifies as male and female and then ranked them using influencer metrics. The accounts were ranked according to a selection of criteria that added together to create their influence score. This i...

blog article

More Tabs, Please #1: Robots, Dead Poets, and Bugs

News

By Josh BoydNov 16 2017

Welcome to More Tabs, Please. This is Brandwatch’s new series where we collate a bunch of recommended content we think you should see. We’ll be suggesting stuff every week (even if it’s not from this week), including articles, podcasts, artists, designers, music and whatever else. Any topic is fair...

blog article

More Tabs, Please #3: Hypno-Soviets, Data Detectives, and Funny Porridge

Marketing

By Josh BoydDec 1 2017

...ve decided to become a Personal Memory Curator.   Watch and Listen: Stuff You Missed in History Class There’s a lot of history about and it seems like there’s more every day. So weird. Obviously we get taught some at school, but what about all the stuff outside the curriculum? Stuff You Missed in His...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.