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902 items found for "social presence showdown"/feed/rss2/feed/rss2/

blog article

Using Social Listening to Discover the Truth About Your Brand

Marketing

By Iris VermerenOct 29 2014

...your brand or your products? 2/ Use the power of social listening   Evidence from social listening tools and other research methods can help you uncover the truths about your brand and find the answer to these questions. Once you’ve worked out what the current perception is, and what you’d like it t...

blog article

Interview: How Toys “R” Us Uses Social Data to Unearth Powerful Consumer Insights

Marketing

By Hannah TregearAug 2 2016

...that will have broad impact’ says John. Although social analytics has huge benefits John doesn’t believe social customer insights is a straight up replacement for traditional methods, but rather they support one another. ‘There are positives to social and positives to traditional. They get me to the...

blog article

How to Conduct Advertising Research

Marketing

By Kit SmithDec 14 2016

...an interesting concept of a focus group at scale. Social media Comments on your social media profile or posts can be a good source of information. Likes, shares, and other social media metrics can be useful to understand how popular your campaign is. Social intelligence To really make the most of soc...

blog article

Interview: How Social Analytics Works at the 2nd Biggest Brand in the World

Marketing

By Joel WindelsFeb 1 2016

...ne information stream, and we almost downplay the social aspect on that. We use the term ‘open-source intelligence’, not ‘social intelligence’, because we want it to be seen as more sophisticated, because it really is”. [bw_also_like id=”68374″] The ‘so what?’ – taking actions from insight Gathering...

blog article

Predictions, Crisis Management and…Matchmaking? The True Capabilities of Social Intelligence

Marketing

By Chelsea FearFeb 21 2017

...y variables to positively predict the outcome via social. However, you can use social data to find out more about those who express their political views online. You can group them into audiences and determine their influence, what characteristics they share, and what their passions are. Although you...

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