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By Jasmine JaumeAug 21 2013
...at shows the overlaps, with paid owned and earned coming together to form ‘converged’ media. In an ideal world, the three types of media would be nicely converged, with a consistent approach across all three. However, within most companies it is rare that one team or specific person will have contr...
By Iris VermerenSep 5 2013
...ta, gathered during August, were also compared to commentary by mainstream sports networks (NFL, ESPN, Yahoo, CBS Sports). While few commentators put quarterbacks like Peyton Manning and Tom Brady in their top rankings for fantasy football picks, fans mentioned these quarterbacks in third and fourth...
By Sam MeltonOct 22 2013
...rom information about a show to social networking sites. But TV viewers aren’t just supplementing the traditional TV screen with the second screen. Many are replacing their TVs completely with mobile and Internet-connected devices. Americans are on pace this year to spend more time on digital devices...
By Dave ChaffeyOct 25 2013
...The criteria are: 1. Plan: Alignment with brand, communications and campaign priorities. Does the content support the goals of the current planning cycle? 2. Reach: Potential amplification through sharing. Potential amplification or shareability of content via social media, media sites, blogs and ot...
By Gina HortonOct 29 2013
...ect of our life, and there’s no doubt that social commerce will become increasingly intelligent and integrated in the same way. I’ve therefore decided to predict how this will alter our expectations as consumers. What I find most interesting about social commerce is how it has turned advertising/mark...
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