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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

What’s the Best Social Strategy for Fashion Brands?

Marketing

By Alex JonesMay 23 2018

...randwatch.com/wp-content/uploads/2017/07/olive-garden-cta-2.png”][/bw_banner_cta] For fashion companies, does exclusivity or inclusiveness help your brand strategy? Depends on if you're a luxury brand. In this article, we look at how different strategies affect different fashion companies using data...

blog article

How to Optimize Your Brand for Social Media Search

Marketing

By Emily SmithJan 30

...How consumers are searching for brands is changing. Here’s everything you need to know about social media SEO....

blog article

First Look: A Tour of the New Brighton Brandwatch HQ

News

By Natalie MeehanFeb 16 2015

...of the big beanbags, so a popular choice for a one-to-one meeting or some afternoon cake.   The meeting rooms are all bright and airy, with different coloured seating, and big wall-mounted screens to make meetings over Google Hangout with our colleagues in the US and Germany much easier.   The recept...

blog article

Five Examples of Creepy Marketing: When Personalization Goes Too Far

Online Trends

By Gemma JoyceJan 5 2017

...s added to your personal album by touching “Mickey-to-Mickey” with Disney photographers, Magicband wearers get all sorts of perks for their family that are tailored to them. It literally goes this far: https://twitter.com/DurganTim/statuses/814204439980638208 Perhaps it’s strange that in the safely s...

blog article

What Is Dark Social, and How Can You Track It?

Marketing

By Josh BoydSep 8 2017

...ch.com/blog/react-hurricane-harvey-joel-osteen-and-a-social-storm-of-disappointment/ Based on that we can start making some educated guesses about how track dark social traffic. Start by creating a segment in GA that only includes direct traffic. Then exclude pages that could be typed in or are likel...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.